Brand power
August 28th, 2007 by Shooi
What do all these logos have in common? Bryan recognizes them and can say them, some in his baby talk ways, of course. And we didn’t even make any effort to teach him. We figured he must have learn them from the TV.
And his favourite brand is…..
Arrggh…how do they do it? Bryan is drawn to McD like magic. He can notice McD anywhere. Once we were walking on the ground floor at Queensbay mall, and Bryan started saying, “nanana” (sing song tone). There was no McD at sight.
Then I spotted a McD kiosk on the 4th floor.
If he spots a McD, he would demand that we go in. He doesn’t really want to eat the food. He just wants to be there. He’s happy to play with the empty wrappers, cups, sugar & cream packets, pamplets,…anything, as long as they have the M logo. In fact when we write M for him, he’ll instantly say “nanana.”
I guess this is really powerful brand marketing at work!
Yes, I just noticed that Hin Lerk recognised the McD’s logo too. He was excited when we drove past Greenlan McD few weeks back and the problem is he never been to McD before. So I have the same thought, the power of advertising.
haha kids love McD than the rest of the fastfood.wonder why huh
Oh.. huh… mmm… what’s the catch with McD that the kids love them so much? The old clown ar?
hehehe..i also dont know why kids love mcD so much. Ashley just go bonkers when she sees the McD outlet and demands to go in. Normally we try to avoid going near one. I think it must be the bright colours.
the word MCD is really powerful wan….even I will be attached to it.. hahaha
Kids always love McD. McD always has cutie cartoon or toys collection that attract kids…
haha my kids also love McD’s every other day they’ll ask but I wouldn’t allow it .. too much is not good for health.